vermont wine

Yesterday I received a Google Alert that led me to the website of West Hill House B&B in Warren, Vermont. West Hill House had a post on their blog announcing they now offer 3 wines from East Shore Vineyard. On the face of it, the fact they’re now carrying a local wine isn’t big news. What I found interesting is twofold: 1) they posted about it and 2) they’re not the first business to announce they’re carrying a local product.

It’s not hard to find examples of retailers and service providers that cash in on the “Buy Local” movement here in Vermont. The State of Vermont marketing machine has worked hard to build the brand and with good reason – it’s true! Vermont offers some truly fine products and services. So it isn’t surprising when a local business taps into the Vermont brand cache. But the wine industry here is in it’s youth and I hadn’t seen much evidence of local support so I had to wonder what warranted the post. As I thought back over the past year it occurred to me that I had seen evidence of more support for the local wineries from within the State. The evidence is small doses like the post from West Hill House rather than in a large marketing effort. …read more…

Tagged as: East Shore Vineyard, Vermont Grape and Wine Council, vermont wine, Vermont Wine Council, Vermont wines, wine business

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